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Local Demographics in Ubud

Good to Know

  • Ubud's official registered population (74,800) vastly understates the working expat and nomad presence; realistic long-term foreign resident estimate is a meaningful subset of Bali's ~100,000 expatriates, though exact Ubud-district figures remain undercounted in official data.
  • The expat community is highly transient and visa-dependent; many are on tourist visas (typically 30–60 days) and regularly 'visa run' or stay on unofficial extensions, making census-based figures structurally unreliable.
  • Russian, Australian, American, and Northern European digital nomads dominate coworking spaces and expat social networks; local Balinese remain the overwhelming local majority but are vastly outnumbered by tourists and long-stayers in the town center.
  • Ubud has evolved from arts-and-yoga hub (1990s–2010s) to hybrid nomad/tech startup destination (2020s); tech entrepreneurs and sustainability-focused founders now compete for coworking and accommodation alongside traditional wellness practitioners.
  • Locals express concern about expat and tourist encroachment: expats and long-stayers often earn Western salaries while spending in Indonesian Rupiah, and there is friction over cultural commodification and resource strain.

Foreign Resident Composition

Occupational Profile
Artists, retirees, digital nomads, wellness practitioners, yoga instructors, entrepreneurs, tech startup founders, and sustainability-focused business builders

Primary Nationality Clusters

  • Australian (noted as large expat community year-round)
  • Russian (significant presence, especially in digital nomad coworking spaces)
  • American
  • European (UK, Netherlands, Italy particularly documented)

Official Resident Population

Figure
74800
Census Year
2020
Source Type
Indonesian Central Bureau of Statistics (BPS)

Digital Nomad And Tech Presence

Visa Developments
Indonesia introduced a 'second home' visa valid up to five years in 2024, formalized appeal to long-term remote workers. Bali issued 70,000 foreign resident visas in 2022, bringing island-wide long-staying non-local population to over 100,000.
Tech Startup Scene
Bali-wide startup ecosystem with Ubud and Canggu as primary hubs; sustainable tech startups, impact-focused ventures, and innovation centers (e.g., Kopernik research lab in Ubud) concentrated in the area. Shift toward tech entrepreneurship alongside traditional digital nomad community.
Nomad Infrastructure
Multiple coworking spaces (Outpost, Hubud, The Onion Collective); nomad meetups and remote-work cafes ubiquitous; villages Penestanan and Nyuh Kuning are common nomad residential zones

Seasonal Population Fluctuation

Note
During high tourist season (June–August, December–January), Ubud population can increase by up to 50% with extended tourist stays, straining infrastructure

Ethnic Composition Local Population

Minorities
Small communities of Javanese and Chinese descent; growing influx of internal Indonesian migrants from Java attracted by tourism-related employment
Balinese Hindu Majority
Over 86% of provincial population; proportion likely higher in Ubud given its status as cultural and spiritual hub

Estimated Long Term Foreign Population

Basis
Bali-wide estimate of approximately 100,000 expatriates, with Ubud attracting a significant subset focused on creative, wellness, and entrepreneurial pursuits. Ubud functions as a major nomad hub with coworking spaces and nomad infrastructure on multiple streets.
Description
Unregistered digital nomads, long-stayers on tourist visas, and residents not appearing in official census data
Notable Note
Exact district-level figures unavailable due to transient residency patterns and visa overstay; estimates derived from expat-community sourcing, coworking-space surveys, relocation reporting, and digital-nomad platform data
AI-generated estimateData refreshed July 2026

These are the sources cited in this local demographics research for this city. Individual figures may not each trace to one of them.

  1. 1.en.wikipedia.org
  2. 2.grokipedia.com
  3. 3.grokipedia.com
  4. 4.fmcgroup.com
  5. 5.eco-business.com
  6. 6.digitalnomads.world
  7. 7.cnbc.com

Data last updated July 2026 · Verify anything important.