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Local Demographics in Margaret River

Good to Know

  • Margaret River's population has grown steadily from ~4,400 (2006) to ~8,900 (2021), more than doubling in 15 years
  • Most residents are Australian-born (68% in 2016); foreign-born population predominantly from English-speaking countries and Western Europe
  • Tourism and wine production are primary economic drivers; business ecosystem reflects this focus rather than tech sector concentration
  • Chamber of Commerce and business networks are active support resources for entrepreneurs and small business owners
  • The region attracts migrant workers and international wine industry professionals, though no specific visa or immigrant community data is readily documented

Ancestry

  • English
    Percentage
    30.6
  • Australian
    Percentage
    27.8
  • Irish
    Percentage
    7.9
  • Scottish
    Percentage
    7.6
  • German
    Percentage
    2.8

Top Countries Of Birth

  • England
    Percentage
    7.7
  • New Zealand
    Percentage
    3.4
  • South Africa
    Percentage
    1.1
  • Philippines
    Percentage
    0.9
  • Germany
    Percentage
    0.8

Population

Census Year
2021
Current Estimate
8918
Note
2021 census; growth has continued since then

Year

2016

Description

English and European ancestry predominant

Foreign Born Percentage

Percentage
31.8
Year
2016
Note
Based on 2016 census data (68.2% Australian-born). 2021 census data not yet fully detailed in public summaries.

Business And Tech Presence

Description
Small regional business ecosystem with tourism and wine industry focus

Notes

  • Margaret River Chamber of Commerce and Industry (MRCCI) active business networking organization
  • Margaret River Business Network operating as independent not-for-profit organization
  • Tourism-driven economy with Margaret River Busselton Tourism Association supporting regional businesses
  • Small web/digital service providers operating locally (Astral Media, Tech Business, Margaret River Websites)
  • Regional innovation event: Margaret River HEART conference featuring workshops on investment, startups and technology
  • IPS Business Advisory provides free business advice and workshops to small businesses and startups
  • Primary employment sectors include Wine and Other Alcoholic Beverage Manufacturing (7.4%), Accommodation (4.9%), and Cafes/Restaurants
  • No major tech hub or venture capital presence documented; economy predominantly based on wine production, hospitality, and tourism
AI-generated estimateData refreshed July 2026

These are the sources cited in this local demographics research for this city. Individual figures may not each trace to one of them.

  1. 1.abs.gov.au
  2. 2.abs.gov.au
  3. 3.datacommons.org
  4. 4.profile.id.com.au
  5. 5.amrshire.wa.gov.au
  6. 6.wainnovationcalendar.com.au

Data last updated July 2026 · Verify anything important.