Good to know
Good to Know
- Hahnenkamm training sessions are free and offer a chance to see world-class skiers up close without large crowds
- Advance ticket booking is essential for major winter events like Hahnenkamm races, especially during peak seasons
- Traditional Tyrolean attire (dirndl and lederhosen) is encouraged at summer festivals, particularly the August Jahrmarkt
- Many major events generate significant demand for accommodation; book well in advance if attending
- PURA VIDA weekly events in summer are free and family-friendly with yoga, live music, and culinary tastings
- Christmas market and seasonal events feature regional, often organic products and traditional Tyrolean customs
Events
Hahnenkamm Ski Races
- Type
- Winter Sport
- Season
- January
- Month Range
- January 18-24
- Ticket Price
- €35
- Notes
- Training sessions free; tickets advance sales only, no on-site sales
- Description
- The legendary FIS Alpine Ski World Cup races featuring downhill, super-G and slalom on the famous Streif slope. Held annually since 1931, attracting up to 80,000 spectators. Free entry to training sessions; adult tickets from EUR 35.
Kitzbühel Snow Polo World Cup
- Type
- Winter Sport
- Season
- January
- Month Range
- January
- Notes
- Free admission; held every January
- Description
- The world's most prestigious winter polo tournament held annually on snow at Münichau Stadium, approximately 5 km from the city center.
Kitzbühel Spring Games
- Type
- Winter Sport & Culture
- Season
- Spring
- Month Range
- March-April
- Notes
- Multiple events throughout spring season
- Description
- Sequence of activities combining sport, parties, live music and gala dinners. Features mogul skiing, wedelling, water slides, ski-golf combos, and black jack competition with James Bond 007 theme.
Easter Festival
- Type
- Cultural Festival
- Season
- Spring
- Month Range
- March-April (dates vary)
- Notes
- Easter brunch paid separately; market is free to browse
- Description
- Easter market with regional products, Easter brunch offers, children's art workshops, and celebration of local traditions.
Kitzbühel Alpine Rally (Classic Car Event)
- Type
- Cultural/Automotive Event
- Season
- June
- Month Range
- June
- Notes
- Vehicles built 1972/1975 or earlier; includes brands like Bentley, Bugatti, Ferrari, Porsche
- Description
- One of Europe's most prestigious classic car events featuring iconic classics, youngtimers and exotic vehicles from pre-war and post-war eras. Includes three days and 600 kilometres through alpine passes.
Jahrmarkt Festival (Traditional Annual Fair)
- Type
- Cultural Festival & Fair
- Season
- Summer
- Month Range
- August 1, 2026 (first Saturday in August annually)
- Ticket Price
- €20
- Notes
- Children up to 15 free; free shuttle buses available; casino entry also EUR 20 with EUR 30 welcome chips bonus
- Description
- Prestigious traditional fair in the town center celebrating its 100th anniversary. Features brass bands, music groups, regional food stalls, shooting galleries, and family attractions. Traditional attire (dirndl dresses and lederhosen) encouraged.
KITZ Culinary Event (Gourmet Market)
- Type
- Culinary Event
- Season
- Summer
- Month Range
- August 28-29, 2026
- Notes
- Free entry to market; food purchases separate
- Description
- High-quality food market featuring Tyrolean specialties and regional cuisine. Around 30 huts offering both sweet and savory regional products.
KITZ Culinary X Piedmont
- Type
- Culinary Event
- Season
- Fall
- Month Range
- October 8-11, 2026
- Notes
- Fifth edition of this market; free entry; food purchases separate
- Description
- Pairing of Kitzbühel specialities with products from Piedmont, Italy. High-quality food market taking place from Thursday to Sunday in Stadtpark.
Kitzbühel Film Festival
- Type
- Cultural Festival
- Season
- Fall/Winter
- Month Range
- Autumn (exact dates vary)
- Notes
- Prestigious opening event for winter season
- Description
- Festival showcasing creative films from around the world. Features screenings for audiences and film industry representatives, gala events, and industry networking.
Christmas Market
- Type
- Cultural Festival & Market
- Season
- Winter
- Month Range
- Late November - December
- Notes
- Free entry to market; food/product purchases separate; features traditional Tyrolean customs
- Description
- Atmospheric traditional Christmas market in the historic city centre. Approximately 30 huts offering mulled wine, gingerbread, roasted chestnuts, artisanal products, and live concerts throughout December.
New Year Celebration
- Type
- Cultural Celebration
- Season
- Winter
- Month Range
- December 30, 2025 - January 1, 2026
- Notes
- Replaced traditional fireworks with sustainable light installations; torch-lit walks December 29 and January 3
- Description
- Festive light installations throughout town center, street performers, torch-lit walk around Schwarzsee lake, New Year's service at parish church with choir and orchestra.
PURA VIDA Kitzbühel (Summer Nights)
- Type
- Cultural & Culinary Events
- Season
- Summer
- Month Range
- July 2 - August 27, 2026 (Thursdays)
- Notes
- Free events; every Thursday evening in July and August
- Description
- Weekly summer evening series with creativity, culture, and culinary highlights. Features yoga in city park, live music, workshops, refreshing drinks, and culinary offerings.
AI-generated estimateData refreshed July 2026
Sources cited for this category
These are the sources cited in this signature annual events research for this city. Individual figures may not each trace to one of them.
More About Kitzbühel
Data last updated July 2026 · Verify anything important.