Local Demographics in Jasper

Good to Know

• Jasper's population declined significantly post-2024 wildfire (5.51% year-over-year decline to 4,627 in 2025), which impacts workforce availability and community services.
• Foreign-born residents comprise 17.7% of the permanent population, with Philippines, India, and China being top countries of origin—reflecting Asia-dominant immigration pattern.
• The municipality hosts up to 12,000 seasonal workers annually against a permanent base of ~5,000, making workforce stability dependent on tourism seasons.
• About 4% of the population identifies as Indigenous, with deep historical and ongoing connections to Treaty 6 and 8 territories; reconciliation and land acknowledgment are active municipal priorities.
• English is the dominant working language (93.6%), with French spoken by 5.8%; multilingual services may be limited outside tourism-facing businesses.
• The local economy is heavily weighted toward hospitality (accommodation, food service) and tourism-related businesses; tech and professional services presence is minimal.
• The municipality operates a Newcomer Network and Local Immigration Partnership to support settlement, but service integration can be challenging given the small permanent population and seasonal churn.