Good to know
Good to Know
- Each mall has its own specialty — e.g. the Lego store is only found at Ušće, and Galerija is the only mall in Serbia offering immediate VAT refunds on purchases.
- Rajićeva is the most centrally located mall (right off Knez Mihailova) but also has the highest parking rates in the city; spend enough and get a stamped receipt for free parking hours.
- If taking a taxi to Ušće or other outlying malls, always confirm the fare upfront — unlicensed taxis near shopping centers have been reported to massively overcharge tourists.
- Knez Mihailova is fully pedestrianized and connects Republic Square to Kalemegdan Park/Belgrade Fortress, making it easy to combine shopping with sightseeing.
- International brand selection skews mid-range (Zara, Mango, Tommy Hilfiger, Guess) rather than true luxury — don't expect a high-end flagship scene.
- Several malls (Ušće, BIG Fashion, Ada Mall, Galerija) are a taxi/bus ride from the old town center rather than walkable, so factor in transit time.
- There is no official Apple Store in Belgrade — for retail purchases and warranty service, go to the iSTYLE Apple Premium Reseller/Service Provider on Knez Mihailova, the most centrally located and best-equipped option.
- Apple products bought locally cost noticeably more than in the US or Western Europe because of Serbian VAT and import duties — some residents buy via KupujemProdajem from private importers instead, but that skips official warranty coverage.
- If ordering from AliExpress, Amazon, Shein or similar, budget extra time and money: anything valued over ~50 EUR gets stopped for customs clearance and hit with duty plus 20% VAT, and delivery timing can be unpredictable.
- For fast, reliable local shopping (electronics, everyday goods, even pharmacy items), Wolt and Glovo cover far more than restaurant food and tend to be quicker and more predictable than cross-border e-commerce.
- Domestic marketplaces (Ananas.rs, Gigatron, Tehnomanija) offer official warranty and generally solid delivery reliability within Serbia, often a safer bet than the international gray market for electronics.
Apple Presence
- Official Apple Retail Store
- None in Serbia — Apple has no official Apple Store in Belgrade or the wider Balkans region; the nearest full official Apple Store locations are in Western/Central Europe.
Practical Notes
- Apple hardware (especially iPhones) is noticeably pricier in Serbia than EU/US average due to VAT and import duties.
- A common workaround among locals/nomads is buying via the classifieds site KupujemProdajem from private sellers importing devices from neighboring lower-price markets, but this carries warranty risk and is not an 'authorized' channel.
Authorized Service
Options
- iSTYLE Knez Mihailova — Apple Authorized Service Provider, handles diagnostics, in- and out-of-warranty repairs, data recovery and setup for Mac/iPad/iPhone.
- Independent Apple-certified repair shops such as Apple Servis (Beograd) — staffed by Apple-certified technicians, use original parts with their own 1–2 year installation warranty, but are NOT an official Apple retail storefront.
- Other regional resellers (Macola, Gigatron, Tehnomanija, eKupi, Superfon) sell Apple products as authorized dealers, some with in-house service desks, mainly through mall or online storefronts rather than a single flagship location.
Authorized Premium Reseller
- Name
- iSTYLE (Apple Premium Reseller / Apple Premium Partner)
- Details
- iSTYLE describes itself as the largest network of Apple Premium stores in the region.
- Location
- Knez Mihailova Street, central Belgrade pedestrian zone
Online Shopping Reliability
Domestic Platforms
- Ananas.rs — positioning itself as Serbia's answer to Amazon, generally fast domestic delivery
- Gigatron and Tehnomanija — established electronics chains with reliable delivery and official warranty
- ePonuda — price-comparison/marketplace site aggregating retailer offers, electronics-heavy
- KupujemProdajem (KP) — the dominant local classifieds/gray-market site; useful for deals but buyer beware on warranty and authenticity
- Wolt and Glovo — used far beyond food delivery, now also handling groceries, pharmacy items and convenience goods within the city
International Platforms
- Commonly Used
- AliExpress, Temu, Shein, Amazon, eBay and Alibaba are all widely used by Belgrade shoppers.
- Customs And Fees
- Parcels from abroad exceeding roughly 50 EUR in declared value are subject to mandatory customs clearance, with a 10% customs duty plus 20% VAT applied to goods + shipping cost, which can meaningfully inflate the final price of international orders.
- Delivery Reliability
- Generally functional but variable — express/DHL-FedEx-UPS options are dependable but pricier, while standard Cainiao/postal tracking is slower with limited visibility.
- Infrastructure Improvements
- Serbia's national post has partnered with Hungary's postal service to speed Shein deliveries, and has been expanding parcel lockers nationwide to handle rising cross-border e-commerce volume.
Malls
Ušće Shopping Center
- Neighborhood
- Novi Beograd (New Belgrade), near the Sava/Danube confluence
- Watch Out For
- Tourists visiting the shopping center should always confirm the taxi price in advance, as some unlicensed taxis have tried to overcharge visitors (one case cited 36 euros for a 3 km ride).
- Notable Features
- Its Lego store is available only at this mall in Belgrade. Parking is free.
- Description
- A sprawling multi-level mall situated near the confluence of the Sava and Danube rivers, a popular destination for locals and tourists alike. Recently celebrating its 15th birthday, Ušće offers a wide array of shops, entertainment options, restaurants, a cinema, and various services, including nail technicians and hairdressers.
Delta City
- Neighborhood
- Novi Beograd (New Belgrade)
- Notable Features
- One of the longest-established and most complete mall experiences in the city, with supermarket, cinema and dining options.
- Description
- Since its opening, this was the first real shopping mall in Serbia, making Delta City synonymous with shopping, entertainment, gastronomy and relaxation. It stands alongside Ušće as one of the renowned shopping hubs in Novi Beograd.
BIG Fashion Beograd
- Neighborhood
- Karaburma district, east side of the city on the Danube
- Notable Features
- Shoppers can admire the Danube River, with a vast array of restaurants, eight cinemas, and a kid's playroom.
- Description
- Opened in 2019, BIG is one of the largest malls in Belgrade and houses 100 stores in a two-floor modern edifice; the 105,300 square meter space was one of the first in the city to integrate office and retail operations in one building.
Rajićeva Shopping Center
- Neighborhood
- Old Town, directly off Knez Mihailova pedestrian street
- Notable Features
- Notable features include a Vapiano pasta restaurant, Starbucks, and a Mama's Shelter hotel on the top floor.
- Parking Cost Local
- RSD 300
- Spend Threshold For Free Parking
- RSD 6,000
- Description
- Rajićeva holds the distinction of being the most centrally located shopping mall, with direct access from the Knez Mihailova pedestrian zone, right next to Kalemegdan. It offers pure shopping bliss in the heart of the city, with more than 80 single and multi-brand stores.
- Parking Note
- Because of its central location, this mall has the highest parking rates in Belgrade, priced at 300 RSD per hour. However, spending over 6,000 RSD in a shop or restaurant and having the receipt stamped at the information desk gets the first three hours of parking free that day.
Galerija Belgrade
- Neighborhood
- Waterfront (Belgrade Waterfront / Savamala area)
- Notable Features
- About 20% of the 300,000 square meter mall is devoted to food and beverage, and it includes the biggest trampoline park in Eastern Europe along with an IMAX theater seating more than 1,700 people. Currently, it is the only shopping center in Serbia where travelers can receive a VAT refund immediately after purchases.
- Description
- Right on the scenic waterfront, this shiny and new mall encompasses the largest sun roof in the city, along with 3,600 parking spaces; it aims to provide an innovative and luxurious shopping experience unlike any other in Belgrade.
Ada Mall
- Neighborhood
- Čukarica municipality, near Ada Ciganlija
- Notable Features
- Boasts the most beautiful architecture and view of any Belgrade mall — smaller in size but with everything needed, plus a large open-space rooftop terrace overlooking Belgrade Waterfront.
- Description
- A trendy shopping complex in the Čukarica municipality, opened in 2019, that has swiftly become a popular spot for retail therapy, dining, and leisure.
BEO Shopping Center
- Neighborhood
- On the E-75 highway (Astrid Lindgren 13-27)
- Notable Features
- Its top-floor food court is touted as one of the most beautiful among Belgrade's shopping centers, making it an excellent choice for a rainy-day outing.
- Description
- Stands out with its beautiful interior and extensive selection of shops, offering a delightful shopping experience.
Mercator Centar Novi Beograd
- Neighborhood
- Novi Beograd (New Belgrade)
- Notable Features
- Its supermarket is still considered one of the best in the city.
- Description
- One of the first shopping malls in Belgrade, still looking fine and well maintained, with a good choice of brands and shops inside.
Stadion Shopping Center
- Neighborhood
- Old part of Belgrade
- Notable Features
- Boasts a full-size rooftop football stadium built to UEFA standards with a capacity of 5,000 spectators, which regularly hosts sports and cultural events.
- Description
- Covers about 75,000 square meters and is the first shopping center in the old part of Belgrade.
Aviv Park
- Neighborhood
- Belgrade (outer retail-park format)
- Description
- Contains the word 'park' in its name for a reason — unlike most shopping malls, it has an open part with cafes and a playground for children.
Belgrade Design District
- Neighborhood
- Central Belgrade, in a former shopping center building
- Description
- A trendy shopping complex housed in a former abandoned shopping center, which was the first mall in Belgrade. Although the exterior somewhat remains a run-down enclave of a sordid past, it is now a collection of boutiques, studios and galleries owned by Serbian artists.
Shopping Districts
Knez Mihailova Street
- Atmosphere
- Named one of the most beautiful pedestrian zones in South East Europe and a constant buzz of people and tourists.
- Notable Brands
- International clothing brands found here include Mango, Zara, Gap, Nike, Replay, Diesel, Sephora, Swarovski, Bata, Adidas, Vapiano and many more.
- Description
- The main pedestrian and shopping zone in Belgrade, protected by law as one of the oldest and most valuable landmarks of the city. It stretches between Republic Square and the entrance to Kalemegdan, just under one kilometer long — walkable in 10-15 minutes, though almost no one does that without stopping.
Skadarlija
- Description
- Belgrade's bohemian quarter, a charming cobbled street filled with art galleries, antique shops, and traditional Serbian restaurants. Visitors can browse art studios and admire the works of local artists, or hunt for vintage treasures in the antique shops.
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Data last updated July 2026 · Verify anything important.